The inspiration for our product began with a search for a quality spiritual gift watch under $40. Our search failed to produce a casual/dress watch for all occasions. We envisioned a watch providing a subtle expression of one's own personal faith. With this mind, we created a watch featuring the Christian cross as the hour hand. After all, when you look at your watch to check the time, what do you focus upon? The band? The case? The face? Probably not. One usually looks at the hands of the watch to determine the time. The placement of the cross on the hour hand ensures the user will not overlook God's gift of Jesus and the significance of the cross. Our goal is to help people remember that, throughout our everyday busy lives, God always has time for us.